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The term Yabi (亚比) refers to hardcore subculture advocates who incorporate its aesthetics into their daily lifestyle, especially in fashion. Inspired by subcultures like punk, goth, hippie, grunge, and cyberpunk. 78.6% of Yabi audience is from Gen Z. Yabi’s rise in the fashion domain marks a transformative phase with a remarkable 436% increase from Q4 2022 to Q4 2023. It’s redefining …
The Double 11 Shopping Festival in China has just wrapped up. Although the eCommerce platforms didn’t reveal staggering sales figures as they used to, we observe quite lively social discussions before and after the event. By analyzing the social discussions around Double 11, we can get a sense of who the winning brands are in driving engagement and traffic to …
Chengdu, with its population of 21 million, is rapidly emerging as a pivotal hub for global fashion brands. This city is an attractive alternative to the oversaturated markets of Shanghai and Beijing, offering fresh opportunities in the fashion industry. This analysis delves into the burgeoning fashion trends within the dynamic Sichuan-Chongqing region. Anchored by Chengdu’s rich historical heritage and its …
China’s fashion landscape has witnessed a transformative shift in recent years, as the lines distinguishing men’s and women’s wear have increasingly blurred. Genderless, or gender-neutral fashion, emerges not just as a fleeting trend but as a potent statement of individuality and cultural evolution. Mentions of this fashion-forward movement on the influential platform Red (Xiaohongshu) have seen a surge, doubling in …
The “Maillard Style“: A culinary-inspired fashion sensation, this trend, reminiscent of the browning reaction observed in steaks, witnessed an astounding surge in August, seeing a +28,900% increase in mentions on Red/Xiaohongshu. In this edition of our micro trend report, we delve into: The analysis is empowered by Doris, WalktheChat In-house A.I. Social Listening Tool. “Maillard style” draws inspiration from the …
As the world emerges from the shadows of the COVID-19 pandemic, it’s crucial to examine how various industries have been reshaped by this unprecedented event. In particular, the handbag industry in China has witnessed significant transformations over the past two years. In today’s article, we will delve into: The analysis is empowered by Doris, WalktheChat In-house A.I. Social Listening Tool. …
In this report, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in mentions (+95% per quarter) on Xiaohongshu over the past year. We delve into the essence of Ita Bags and explore the factors contributing to their popularity, particularly among the Gen-Z and Gen-Alpha demographics. This analysis encompasses an in-depth examination of various …
As the epicenter of the worldwide luxury market, Chinese consumer preferences and tastes are constantly evolving. In this report, our primary focus lies on the emerging New Vintage style, which experienced a remarkable surge in mentions (+8086%) on Xiaohongshu in July compared to the prior month. This analysis delves into various aspects, including the latest geographical distribution among consumers, age-related …
Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …
